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Duchamp has established itself as the ultimate
men’s accessories brand. We were delighted to collaborate
on the development of its new flagship store at 155 Regent
Street, London and we helped facilitate the relaunch of this
great brand.
We worked closely on all aspects of store and showroom development,
from pre-design to conceptual development to the build. For
the graphics, we created a completely new suite of packaging
items to reflect the new brand image.
Matt-black materials with gloss-black foils emphasise the
distinctively rich colourways and strong patterns that are
the signature of the Duchamp range, and neatly echo the store’s
interior. We developed a refined logotype and a new roundel
motif inspired by the visual experiments of Marcel Duchamp
himself, legendary Dadaist and pioneer of conceptual art.
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