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FOUR IV has designed and branded a new multi-brand boutique, whose immediate success means it is tipped for roll-out.
Called Naked, the store is the brainchild of UNITIM, which brought Harvey Nichols to Istanbul and holds the exclusive rights to distribute globally recognized brands such
as Tommy Hilfiger, Gas, Camper, Accessorize and G-sus in Turkey. UNITIM operates 93 stores at prestigious locations across Turkey, Russia
and CIS countries.
The branding is carefully integrated with the architecture, so the identity’s letters are formed from the rod system. The rest of the graphic components are circular or tubular, including the neon façade signage. Bags and boxes also feature the striking logo and support pattern, meaning even the packaging has cachet.
CLICK HERE TO SEE OUR NEW NAKED MOVIE
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