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Continuing the successful partnership with the Jumeirah Group through out 2008, FOUR IV were briefed to create a concept for the festive calendar to convey a luxury and uniqueness in line with the positioning as a worldwide luxury brand, rather than just a hospitality brand.
The calendar currently appears in every Jumeirah property hotel room to allow customers to familiarise themselves with Jumeirah products and services aswell as convey a culturally sensitive festive message. The calendar was also part of the sales kit, it was mailed to current and potential customers and available at events and from the Jumeirah Collection for sale. |
