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Arnotts is embarking on a 5 year programme to invigorate and re-invent the Department store’s experience. In support of this, FOUR IV were briefed to renew and improve the Arnotts brand to herald the ‘future for Arnotts.’
The key to the brief was to ensure that Arnotts continues to be proud of its heritage while ensuring that the brand becomes relevant to younger shoppers in Dublin.
The redefined brand and tone of voice can be seen on all the signage, ticketing, POS, carrier bags and press advertising. Arnotts have succeeded in reaching a wider audience by carrying out this valuable exercise, returning Arnotts to its rightful place as one of the established family department stores alongside Selfridges and Harrods. |
