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It was a joy to work with the Milan-based team
to help EMPORIO ARMANI to soar again on London’s Brompton
Road.
Creatively we went after the challenge with some simple and
startling designs. A dramatic grey glass staircase gives the
interior a striking visual centerpiece, with the illuminated
Perspex blocks running up each side subtly suggesting children’s
playing blocks. A stunning chandelier of silver, white and
clear acrylic glisters overhead.
The 11,000 square-foot store has increased its retail space
and now presents a completely fresh image made up of a new
ensemble of materials. The concept of stylish monotone blocking
punctuated with boxy spaces fills both floors of retail and
also now boasts “CAFFE at ARMANI”,
a fully licensed 65 cover café/restaurant.
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