BEAUTY BAZAAR

Beauty Bazaar is no ordinary destination, it is about personality, glamour and sophistication. FOUR IV were asked to create a new Hong Kong department store brand from scratch. The naming, identity and interior design were all inspired by the positioning 'Every Facet of Beauty'.

Beauty Bazaar Identity

 The identity is derived from the facets of a gemstone.

Beauty Bazaar Store

Beauty Bazaar Store

Beauty Bazaar Packaging

Beauty Bazaar Packaging