DUCHAMP

Duchamp has established itself as the ultimate men’s accessories brand. We were delighted to collaborate on the development of its new flagship store at 155 Regent Street, London and we helped facilitate the relaunch of this great brand. 

We worked closely on all aspects of store and showroom development, from pre-design
to conceptual development to the build. For the graphics, we created a completely new suite of packaging items to reflect the new brand image.

Duchamp Store

The result was a 750-square-foot space that breathes opulence with the clever use of black glass, high-gloss panels, leather-clad panels and Dada-inspired iconography.

Duchamp Store

 For the interior of the store, we chose materials that would reflect the brief of ‘contemporary men’s dressing room’.

Duchamp Packaging

Matt-black materials with gloss-black foils emphasise the distinctively rich colourways and strong patterns that are the signature of the Duchamp range, and neatly echo the store’s interior.