JOHN SMEDLEY

In celebration of their 225 year anniversary, John Smedley commissioned FOUR IV to create their new look store, launched in June 2009, on Brook Street, W1.

Inspired by the company’s rich history and the location of its origins, FOUR IV have created an environment that uses materials sourced from Derbyshire and created a bespoke feature wall concept inspired by the bobbins that carry the fine gauge wool at their Lea Mills factory.