The Photographic Style Guide is a visual tool which allows Jumeirah to establish a consistent and informed approach to both the selection and creation of photography across the group. FOUR IV created both new imagery and rationalised their existing imagery to keep it consistent with the Jumeirah brand.
The Language Style Guide was developed as a friendly mentor encouraging Jumeirah’s internal teams and colleagues to become better writers, to ensure their messages come across with greater impact, authority and clarity. The guides were created so that they are immediately easy to use by all audience groups.