MULBERRY

By 2000 Mulberry had lost its way. It was tired, unfashionable and losing money. New investors Club 21 needed to turn the brand around –and to do it fast. 

We modernised the way the company communicated. The result was a 30% rise in transaction value, a reduction in the average age of customers from 40 to 30 and a rise in the retail conversion rate from 20-39%. Most importantly, Mulberry was once again a brand people aspired to own.

Mulberry Store

Mulberry Store

Mulberry Store

 We transformed store interiors into boutiques, with an emphasis on English materials –leather, suede, brass.

Mulberry Packaging

We rationalisedtheir unwieldy packaging system –creating a new matrix of sizes.