NAKED

After the success of working with UNITIM on Harvey Nichols in Istanbul, FOUR IV were asked to design and brand the multi-brand fashion boutique, Naked.

The challenge for FOUR IV was to invent a striking identity to differentiate Naked from the competition, creating a destination for young, brand-savvy consumers.

NAKED SIGN

Neon facia sign.

NAKED SIGN

Black dominates the interior, from the high-gloss resin floor to the exposed ceiling and polished plaster walls, while copper and stainless steel rods act as sculptural forms that project from the ceiling.

NAKED STORE 2

NAKED BAGS

The Naked brand is integrated with the interior architecture, so that the store's branded collateral, such as bags and packaging, is formed from the rod system.

NAKED INVITATION

Launch invitation.