ARTESIAN, THE LANGHAM
FOUR IV created the name, brand identity and graphics for the cocktail bar at The Langham, injecting it with a sense of contemporary glamour and sophistication.
The bar is named after a 360ft-deep freshwater artesian well that still lies beneath the hotel. This was the source of inspiration for our flowing embossed water marque in the form of an elegant ‘A’.
The embossed water marque is complemented by flowing water illustrations, which we introduced to define the bar’s menu offers.
FOUR IV created a sense of discovery across everything from party invitations and signage to hoardings and match-books.
